AZ Tools is the company dedicated to provide supplies and technical support to companies that handle modern machining in their operations; seeking to improve the performance of its clients through the optimization of processes with the appropriate selection of products from the best brands and as well as advice based on experience and knowledge, always acted with respect, honesty and high standards of professional ethics. This project is elaborated from its visual communication to the personality of the brand. The integration between the first two letters of the name of the brand “A” and “Z” is implemented a graphic based on textures that represent the turn of a tungsten drill giving it the industrial identity and solidity. With the name and slogan “AZ Tools Supplies and support for modern machining” completing the simplified visual communication of the brand.
Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.
“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)
“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”