For the development of the Córdova Abogados project, we go through a creative process, where we select the first letter of the brand name and a sword element, since it is an element that is part of the statue of Justice, representing the goddess Themis in the Greek culture. This element projects the meaning of the ancestral symbol, the execution of the measures, a means of convincing both parties of their rational decision and justice. Once defined, the first 3 elements were reduced to their simplest form to be combined and to create the isotype of the brand. To end with the sum of the name of the company. A powerful graphic that communicates the consolidation of the company. From here, a style of photography in cold colors is defined to complement the logo. Achieving the most important pieces for this project, from business cards to the website.
Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.
“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)
“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”