With a pre-Hispanic style in mind, we designed the branding that represents the archaeological site in Ocampo, Guanajuato, named “El Cóporo“. We used the angular spirals found in the drawings of its original inhabitants and used a simplified triangle to represent the shape of a mountain. The seven dots that rise from the base represent the seven tribes that comprised the site.
Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.
“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)
“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”