La Pacífico Norte

The fishing communities in the region known as the North Pacific are located on the western shore of the El Vizcaíno Desert, in the middle of the Baja Peninsula in the city of Mulegé, Baja California Sur. These fishing communities are Bahía Tortugas, Bahía Asunción, La Bocana, Punta Abreojos, and various fishing camps. The North Pacific has been historically isolated because of how difficult it is to travel across the desert and sea. To the north is Bahía Vizcaíno, to the west the Pacific Ocean, and to the south the coastal oasis San Ignacio. This project was created with the intention to communicate the situation of this region, reaching out to these communities to pass the legacy of the North Pacific on to new generations and to lay the foundation for the future.

OTHER COLLABORATIONS

Parque Nacional Sierra de San Pedro Mártir

Natural reserve

Pacifico Aquaculture

Sustainable aquaculture

Media Perra

Craft Brewery

Don Manuel

Sheep Tacos

AZ Tools

Supplies and support for modern machining

Casa Albergue Temporal

For kids

Pasillo Central

Food Hall

Steps

Maternal and Nursery

Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.

“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)

“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”
-Pablo Nuciforo