We designed the branding for an aquacultural project that safely produces sustainable shellfish. The logo is structured around two areas: the visual and the typographic. The four shellfish that comprise the graphic represent the products that the projects grow: clams, mussels, and two types of oysters. Each one is simplified through growing concentric lines that give them texture and form, and they are aligned towards the center facing outward, giving them movement. This distinctive visual makes it recognizable across any language; in this case for two languages: Spanish and English.
Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.
“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)
“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”