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Moluscos Sustentables

We designed the branding for an aquacultural project that safely produces sustainable shellfish. The logo is structured around two areas: the visual and the typographic. The four shellfish that comprise the graphic represent the products that the projects grow: clams, mussels, and two types of oysters. Each one is simplified through growing concentric lines that give them texture and form, and they are aligned towards the center facing outward, giving them movement. This distinctive visual makes it recognizable across any language; in this case for two languages: Spanish and English.

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