The Mujeres Mixtecas group obtaining the support of CDI approaches ix Design for the development of its brand, it is a Mexican company that seeks to highlight in its product the culture, its traditions and values, achieving a national and international positioning. Its logo that is derived from the concept of the brand, the fusion between the Ensenadense culture and Oaxaqueña. The graphic describes in a visual way the iconic structure of the product, the doll is extending the arms ready for a posture hug derived from the name “nuumi” arms, two clusters of grapes are placed on the sides of the doll, these of our regional vitivinicultural vocation and alluding to the lines of dolls that represent this cultural fusion. Modern typography creates the balance to visualize the NUUMI brand as international, reaching the eyes of foreign customers without problem.
Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.
“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)
“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”