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The Mujeres Mixtecas group obtaining the support of CDI approaches ix Design for the development of its brand, it is a Mexican company that seeks to highlight in its product the culture, its traditions and values, achieving a national and international positioning. Its logo that is derived from the concept of the brand, the fusion between the Ensenadense culture and Oaxaqueña. The graphic describes in a visual way the iconic structure of the product, the doll is extending the arms ready for a posture hug derived from the name “nuumi” arms, two clusters of grapes are placed on the sides of the doll, these of our regional vitivinicultural vocation and alluding to the lines of dolls that represent this cultural fusion. Modern typography creates the balance to visualize the NUUMI brand as international, reaching the eyes of foreign customers without problem.