Pacifíco Aquaculture is a pioneer in the cultivation of premium quality species in North America. The brand inspires a sense of confidence and creates the perception of innovation within the aquacultural sector, highlighting its primary value: the intellect, represented by the different professionals that have united to create better aquacultural processes and sustainable environments on an industrial scale. The logo represents a simplified version of the reproduction process; it symbolizes the movement, number and dynamism of organisms without specifying a particular species.
Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.
“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)
“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”