Parque Nacional Sierra de San Pedro Mártir
To simplify natural beauty in its totality is impossible. Nevertheless, in this project, we utilized elements that graphically represent the entire park. The condor served as the main focus under a field of stars, and we used triangles to represent the mountains, the different pine trees, and the lake. The stars crown the logo. The geometry of the logo signifies both simplicity and strength, making it universally recognizable. The artistic photographs highlight parts of the park that would interest visitors, making it easy to know and care for the park.
Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.
“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)
“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”