Ixchel True
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Esencia Mediterránea

For the branding of this regional store, we chose the simple olive as a guiding concept, using calligraphy to represent its rounded figure. We developed illustrations to promote launch events, as well as labels that personalize all products sold at the store.

OTHER PROJECTS

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Nuumi

Craft Dolls

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El Cóporo

Archeological site

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VIRTIMP

Virtual Impressionist

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Agua Mala

Craft Brewery

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Manejando tu Salud

Free community services

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Esencia Mediterránea

Regional Products Shop

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XOCXOC

Artisan chocolates

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Applied Painting

Baja Frut

Ixchel True is an artist and graphic designer with a unique collaborative philosophy that involves the client throughout the entirety of the artistic process. Through this philosophy, she creates projects that visually communicate their history, essence and spirit. She designs living brands which grow in tandem with the clients they represent.

“Creativity is to graphic design what wit is to art””.
-Carlos Carpintero, Dictadura del diseño. (Design Dictatorship)

“To design means to know and venture to the ends of culture in order to recreate it, turning it into something even more dynamic. This task commits you to another, bringing you closer to the confines of art and inserting you into the process of human communication. Thus, designing implies a profound responsibility and takes part in an increasingly muddled and chaotic reality.”
-Pablo Nuciforo

Ixchel True
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ixchel maetzhi true orozco

+52 (646) 176 5692
creativa@ixcheltrue.com

Horario: Lunes a Viernes 9:00 – 19:00 hrs